Monday, February 6, 2017

The Power of Social Media: #DeleteUber

Uber failed to abide with a NYC taxi strike at JFK Airport this past weekend, which was called in response to the Trump Administration’s Executive Order on immigration targeting various Muslim countries. Social media activists staged an online strike of Uber, dubbed: #DeleteUber. The hashtag #UberRideswithHate was also used in conjunction with planned protests in Oakland, New Orleans, Los Angeles, Seattle, Hoboken, and other cities. This on-line protest resulted in Lyft, Uber’s rival, to gain customers despite Uber reducing its rates on basic service (uberX) in New York City by 15 %. In fact the price reduction lead to an Uber driver strike. Negative coverage of these events and public sentiment of Uber employees led to Uber CEO Travis Kalanick resigning from President Trump’s Business Advisory Council. 

Wapack Labs extensively reported on social media protests in the past. An archive of related reporting can be found in the Red Sky Alliance portal.

The following organizations were cited in this report: Uber, Lyft

SERIAL: TR-025-2017
INDUSTRIES: Transportation, Financial
REPORT DATE: 20170203